Fido's Pet Bazaar - part of our family!

    Fido's Pet Bazaar becomes part of the Pettitt and Boo family

    We are delighted to announce that the much loved and well-known pet store, Fido's pet Bazaar in Hellesdon, is now part of the Pettitt and Boo family. 

    Established in 1977 by Mr & Mrs Raven, Fido's has been a firmly established part of the North Norwich community. After over 40 years of serving the local community, Alan & Lorna Raven are now looking forward to retirement. 

    Adrian & Ali Pettitt have now purchased Fido's, meaning the business will continue to serve the many local customers that have come to rely on the business, especially the pet food delivery provision during the Covid-19 pandemic.

    As many of our customers know, our current shop in Bowthorpe specialises in mainly dog food and treats, with a genuine emphasis on raw and healthy feeding. We have a strong consultancy-led approach. By acquiring Fido’s, we can now expand the consultancy offering to a much wider audience, as well as increase our product lines to cover a much broader spectrum of pet needs, such as small animals, birds and reptiles.

    The new combined business will be able to offer local delivery services, something that is essential for many people in the area who are continuing to self-isolate due to Covid-19. 

    We look forward to meeting customers of Fido's and em-bark-ing on this exciting new venture from 1st January 2021.


    Fido's is located at: 
    Dixons Shopping Centre,
    157-159 Reepham Rd,
    Norwich NR6 5PA.


     Ali & Ade‘s Timeline...

    2014...Ali & Ade set up a home delivery service of Nutriment raw foods in the Medway Towns, Kent. The business is very popular with existing raw feeders in the area.

    2015... our first shop! A small unit rented from the council with 3 second-hand commercial freezers, plus a shelving area with a few natural treats. We recruit a full-time member of staff to help!

    2017... we move to Norfolk! The first shop is sold to a member of staff and we start looking for premises in the Norwich area. 

    2018... We set up Natural Treats Direct as an online e-commerce solution while still searching for the right location. 

    2019... We find a great little shop in Bowthorpe, Norwich and rebrand to Pettitt and Boo.

    2021... We welcome Fido's into the Pettitt and Boo family!