Things we don't sell

As many of you know, we recently took over Fido's in Hellesdon. Whilst we want to preserve the customer service and great value that Fido's has always been known for, we think it's important that all our customers have the confidence to know that the products they buy from our shops are always safe.

As a result, there are some products that will no longer be available at Fido's. However, we have detailed some alternatives that are still great value and safe for your pet. 

If you have any questions about any products, please do get in touch and we will be happy to provide advice. 


1) 'Rawhide'. These go through a very lengthy chemical process, including bleaching with hydrogen peroxide or bleach. Once that has been completed, the manufacturing requires the 'rawhide' to be made to look attractive, so strong glues are used to mould it into a shape, which is then painted with dyes and and sprayed with an artificial flavour. A gooey over-chewed rawhide bone presents a considerable choking risk to pets. 

raw hide, raw dog food

Image copyright Rodney Habib, Dogs Naturally Magazine 

Great Alternatives:

Bulls Pizzles from just £2.00
Beef Trachea from just £2.50 per 100g
Yakers from just £2.99
Beef Bark from just £2.50 per 100g


2) Cooked Bones. Pets should NEVER be given cooked bones of any sort, including chicken and fish. There is a high risk of cooked bones being brittle and splintering whilst in your dogs gastrointestinal tract, causing damage that could be painful or even fatal.

Cooked bonecooked bone 2

The Junior Vice President of the British Veterinary Associations provided this comment to The Telegraph Newspaper: “Cooked bones are dangerous to cats and dogs and vets routinely see animals who have consumed them, whether through being fed the cooked bones directly or from finding them whilst scavenging through bins. In many cases the animals will require surgery to remove bone shards, splinters and blockages, but it can also prove fatal. We ask owners to never feed their pets cooked bones, and to also dispose of any bones left over from their own meal safely and securely to avoid pets seeking them out again.”

Great Alternatives:

Raw Marrow Bones from just £2.99
Calf Hooves from just £1.35
Beef Tails from just £3.70 per 100g (about 2-3 tails depending on size)
Yakers from just £2.99


3) 'Chocolate coins'. The ingredients are appalling. The brand we reviewed is called 'Monster Treats' and the first ingredient listed is Palm Oil. You may already be aware of the growing concern around the catastrophic damage caused to tropical environments due to increased palm oil farming methods. According to WWF, the production of Palm Oil is a significant contributor to climate change. In addition, the Palm Oil produced has a high saturated fat content, which can be harmful to cardiovascular health. Read more about Palm Oil HERE

In addition to Palm Oil, the chocolate treats contain high levels of sugars which can cause weight gain and an unhealthy spike in blood sugar.

Great Alternatives:

JR Pure Coins from just £2.00 for 6 coins
Fish Bites from just £3.70 for 100g 
Porky Bites from just £1.50 per 100g
Superfood Bars from just £3.19 per 100g bag


If you have any questions about any products that we sell, please do contact us and we will be very happy to help.