Meet the Team

Our staff are at the heart at what we do. That's why we built the Pettitt and Boo Academy.

The P&B Academy is a comprehensive staff training programme, that builds upon our teams qualifications and experience. It ensures we always give correct, research-led advice to our customers. 

We're a fab team! We are all passionate animal lovers, dedicated to offering pet owners great advice and support. Here's some info about us...

Name: Adrian & Ali Pettitt
Pets: Mika & Shiro, Winners of the award for 'Laziest Akitas Ever'

Adrian and Ali are both passionate about pet nutrition, especially raw feeding for cats and dogs. In fact, Adrian especially won't shut up about the benefits of giving a good diet to your pets!  Alison holds a Diploma in Canine Nutrition. 



Name: Jodie Y.
Pets: 3x Super-Elegant Whippets called Bailey, Axel and Ozzy!

We're incredibly proud to have Jodie as part of our team. She is hugely knowledgeable about Canine Nutrition, particularly Raw Feeding and Natural Dietary Supplements. Jodie also shows her Whippets with her two children. Jodie is based at our Bowthorpe Shop.




Name: Kelci
Pets: Kelci has three dogs called Lennie, Patch and Dee, plus 2 Guinea Pigs, 14 snakes, 13 Geckos, 2 Eyed lizards, a Bearded Dragon and a Box Turtle
Kelci provides our team with incredible amounts of expertise around lizards and snakes! It's wonderful to have such a passionate member of team who is frequently our go-to for more complex reptile enquiries.


Name: Kat M.
Pets: Leroy the very photogenic Bulldog
Kat joined us in early 2019, and she's become an awesome friend as well as a colleague. Expert in raw feeding and the best treats for your furry friend, Kat is based at our Bowthorpe and Castle Quarter Shops.
Name: Cerys

Pets: Tiny Tim the Pom!

Cerys is based at our Cromer store and has 3 teeny-weeny dawgs that often enjoy a day at work with her! Cerys holds a Level 3 Advanced Technical Extended Diploma in Animal Management. 

Name: Silvia 'Boo' Pettitt

Pets: Loki, the Green Cheeked Conure

Adrian & Ali's daughter is currently studying for her GCSEs, and is based at the Castle Quarter store at weekends. In her spare time she enjoys singing (watch her here!)

Name: Emily

Pets: Ralphy the Puppy

Emily joined us after completing her Extended Diploma in Animal Management. Ever-cheerful, Emily has a vast practical knowledge of animal care. Emily is mostly based at the Bowthorpe shop but will often support the team at the other stores too.